Lurpak have revamped their TVCs in recent months to be magnificent, #foodporn-inspired celebrations of the art of cooking, and this latest one, 'Freestyle', is no exception. Though it is exceptional.
"Here's the plan, there is no plan. It's time to set aside the recipe books, banish the measurers and let our tastebuds call the shots. We're going freestyle."
Director Juan Cabral has done a marvellous job to create a film that, paired with an inspiring script, just makes you want to get in the kitchen and start making a delicious mess.
With a product that could be seen as rather plain—quaint, even—this brand have allowed itself to break the mould to glorious effect.