Choose your own Toronto Silent Film Festival 🎥

The Toronto Silent Film Festival is leveraging Instagram for an innovative campaign that lets users create a "choose-your-own-adventure" silent film. Using 15-second clips from the films featured at the festival, Instagram users are prompted to pick one of two hashtags at the end of each clip, thereby curating which way the story goes. It's great to see an old medium shine bright through a new lens!

TSFF 2015