"At any given time, somewhere in the world, someone is barbecuing". That's the opening statement on this website from bbq manufacturer, Weber, and it's an idea from which interesting and useful content seems to pour.
The site welcome you to barbecues held by families and friends around the world, from German forests to South-American rooftops and secluded Italian beaches. By doing so, it creates a platform to talk about how to fillet a fish, the pros and cons of different cuts of steak, and even provides an interactive time-calculator for barbecuing your own meat, all wrapped up in a stylish and intuitive design.
This feels like a truly inspiring idea which allows the brand to deliver great content, naturally.