Ever ahead of the times, the online fashion retailer is launching 'the social shopping network we have all been waiting for'. That's a big statement, but they're probably onto something with this.
The app is very much like Instagram, the difference being that the focus is solely on clothing and style items. It allows anyone to share looks alongside designers, brands and other big fashion personalities, making it easier for both sides of the industry—consumers and designers/vendors—to see what the other are thinking. And of course, clothes are available to buy from inside the app.