Saving species with Emoji

WWF have launched a campaign to raise awareness and money for our planet's endangered species.

Every time you tweet using an endangered specie's digital envoy, like this: 🐼, you donate £0.10 to help save the real thing. Any tweets with '#EndangeredEmoji' count and donation amounts can be increased or decreased as the user wishes; the emoji are simply used as a nice mechanic that will get the attention of a younger audience and users of social platforms & messaging apps.

The emoji characters used for the campaign already exist, so anyone with a modern phone can use them; they were not created by WWF.

Watch case video

See the campaign site