A French supermarket chain campaigns against food waste

Intermarché – a big supermarket chain in France – decided it was time to save an endangered species from the rubbish bin; ugly duckling fruit and veg. In the UK a whopping 40% of greens don’t reach our shelves simply for being a bit unfortunate looking and globally we waste $750 billion worth of food each year. Ouch.

Patrice de Villiers took beautiful, glowing pictures of the fruit and veg for the campaign, giving them their moment to shine centre stage.

Inglorious Food