Billboards don't usually ask a lot of you 8beyond a cursory glance. But these boards from Ogilvy Berlin are more like exercise installations. One display features a scrolling climbing wall; another invites you to punch it as hard as you can and another's an ad-lifting pulley bar. We've seen other brands like Nike and Samsung encourage audience participation to promote physical interaction but this shows it doesn't always have to incorporate complex technologies or augmented reality if it can simply just enhance the brand/ product experience. With Powerade giving out free bottles of the product post-workout it's a great consumer gesture and really sits front of mind as a great campaign to support a relatively smaller known brand.