"The more you watch Canal+, the more you'll love cinema". First of all, that strapline is way too long! I feel like I've just watched the Lord of the Rings trilogy. However, this site is great; it kept my attention for a long time!
Canal+, the French cable channel that in 2012 made that ad about a bear-skin rug directing films, now revisits the same set, and this time you're the director. Choose from all sorts of different genres to shoot the scene in: comedy, art-house, investigation… even gangsta!
With the shear volume of writing that must have gone into this, I think it's forgivable that the writers got carried away in the campaign's tagline.