360º tech put to good use

We've seen 360º cameras used before to make interactive videos that allow the viewer to control where they're looking. The effect is always cool—the tech is still young and the interaction still feels new, but often, the content of the video itself is less interesting than it could be.

This example from men's fragrance company, Biotherm Homme, puts the technology to good use. The site in the link below puts us, the viewer, on a surfboard, strapped to a massive kite, giving us an experience we might never otherwise have the chance to enjoy.

Check it out