“Look over the last 70 years: most movies and TV shows have been developed for very large screens, either movie theatres or TVs. They were not interactive, they were not commented on, there was just no activity around it,”
“That business is not growing. It’s a flat business, and it’s actually slightly declining. It’s a no-growth business at this point. The business that is growing tremendously is online video.”
That quote comes from YouTube's Robert Kyncl. Biased he may be, but we've seen supporting results in our own work.