Should brands embrace ‘slow marketing’?

The 'tinderisation' of marketing has been spoken about for nearly a year but has our use of disposable content reached a breaking point?

In a world where the most precious commodity to most of our target audiences is time have we done nothing but bombard them with too much content so that all they have a fleeting moments of brand messages and nothing more?

Industry leaders are increasingly speaking out in favour of 'slow marketing' and are making some pretty interesting points.

Read the full article on Marketing Magazine.

Marketing Magazine