A well-executed ‘choose-your-own-adventure’ Instagram story

Getting users to tap between linked Instagram accounts is not necessarily the most innovative thing anymore (brands like Chupa Chups and Mercedes, to name but a few, used the same mechanic a year or two ago), but this is a great execution from Old Spice, and it seems to have resonated fairly well with the Brand's followers.

(A nice touch: try choosing "grab__oldspice" straight away on the first image.)

Chapter 1