Great interactive video website from Under Armour

This site shows us six people gearing up to slay their giant, whether it's "score the winning goal", "make the first team" or something else. These goals are written on the laces of their boots.

We as viewers can switch between the films at the press of a button, to enter the world of the next aspiring athlete.

At the end, you can type a goal of your own onto a pair of laces and share it with friends.