How to build an engaging campaign hub

This site is simply a place that pulls together social conversations about the upcoming Halo 5: Guardians, yet it feels like so much more.

Glowing green triangles respond instantly to mouse movements, each representing a tweet or post about the game.

The site also builds in owned content produced by Halo. Currently there is only one film—a cinematic public service announcement—but the timeline at the bottom suggests more is to come.

The wonders of modern web design work here to apply a layer of brilliance to what is, at its essence, a very simple idea. (And that's a good thing!)

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