Facebook wants to cement its profile as the center of your web presence

The social network has begun rolling out a number of changes to profiles, including bios and new video profile pictures, to make them more expressive about us as people and what's important to us. Profile videos is a similar idea to Snapchat's profile GIFs.

The Tech Crunch article points out that "putting biographical info more front and center could get people to keep this information more up to date, which is critical to powering Facebook’s advertising engine."

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