Pinterest + Topshop launch Pinterest Palettes

Topshop has partnered with Pinterest to create Pinterest Palettes: a tool that lets users determine their ‘colour DNA’ by identifying the dominant colours of the ideas they pin across the social network.

Users can then shop Topshop's collections and get suggestions based on their own unique colour palette. It’s good to see brands experimenting with personalisation on social media, and it will be interesting to see whether it catches on or just ends up being a gimmick.