Chipotle Hopes to Spook Additive Lovers With Latest Video

Chipotle nails another film, this time set in a fictional food chain dubbed 'Cheap-otle'. This rip-off of the brand's own stores is shown add emulsifiers, preservatives and all manner of other horrible things, purely for the sake of it, with the aim to show that these things are completely unnecessary and strengthen its claim not to use anything that's not natural.

On top of the film is a halloween costume competition, where customers can bag themselves some free food in return for wearing a costume that includes one unnecessary item.

See the video here