An innovative design for a content and coupon hub

Lacoste wanted to house video content, click-to-buy lookbooks and money-off coupons in one place. The result is an interactive hub that puts the user firmly at the centre—literally—placing them in the middle of its wintery world and allowing them to drag the camera around to look for hidden gems.

Not only does this win the brand awards for innovative web design, but this 'hide-and-seek' way of displaying content makes users more involved in its discovery. I think there's a case to be made for this leading to an increase in interest.

Lacoste Winter 360 experience