How to achieve marketing efficiency when consumers are going out of their way to avoid ads

This article from Adage, looking at marketing and advertising trends for 2016, is broad in its topics and quite in depth, so I'll leave it to them to make their points. Topics covered include content marketing, ad avoidance, in-store efforts and rethinking packaging, something we've been thinking a lot about here at Impero recently. Well worth a read when you get the time.

Find out more detail on Adage