Wieden + Kennedy has started a fun little real-time Twitter stunt for Old Spice.
It began with the brand asking a simple question: If you could ask your future self one question, what would it be?
Fans who replied were in for a surprise, though, as Old Spice has been creating custom Twitter accounts for their future selves—and then having the future selves comically answer the questions. (The future selves also have futurey names and profile pics.)
The whole thing has that freewheeling, crazy vibe that comes with churning out absurdist content on a tight deadline.