Getting in with the cool kids…

Have you ever tried to talk to a millennial like a millennial? FOMO, yasss, on fleek? Well, don't. Millennials—and the rest of us—are embarrassed for you.

Odyssey, a social content platform that discovers and shares a rich diversity of millennial voices from hundreds of local communities, surveyed their network of millennials to gain more insight into how their audience does and doesn't want brands to communicate with them. The findings from more than 1,200 respondents nationwide show that while millennials follow an average of 30 brands across Facebook, Twitter and Instagram, there's a host of words that, when used by brands to communicate with them, are a big eye roll.

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