Jammin’ on Snapchat

Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads.

Today, a short video ad promoting SNG's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from publishers. The promo is a shorter version of a 30-second commercial Cookie Jam created in September with actor Ken Jeong, who plays a giant cookie.

Read more on Adweek