The Marketer’s Matching Game

Most marketers are quick to praise visual content. But do they know, for example, that on social media images get 650 percent higher engagement than text-only posts? That kind of stat can make you rethink your budget this year.

To arm marketers with lots of useful facts about image-based marketing, GumGum, a major player in the visual marketing space, has developed an interactive card game called the Marketer's Matching Game. The Marketer's Matching Game is like the classic match-and-pair game for kids, albeit with a marketing twist.

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