Let’s talk about how Instagram is killing it with advertisers

Instagram revealed this week that it now has more than 200,000 advertisers on the visual social platform. What's striking about this figure is that the Facebook-owned app only opened its advertising to all marketers about five months ago. (Only a limited number of marketers were allowed to run promos before October.)

To accomplish the feat, Instagram has made a handful of key moves. It's opened its ads to 200 markets, established dozens of marketing-vendor partnerships, introduced longer-form video ads and carousel ads, and expanded its action-based ad options such as app-install ads, "Shop Now" and "Learn More" buttons. The formats have attracted big names like Hollister, Taco Bell and Mercedes-Benz, while also drawing the business of startups such as iCitizen and Chatbooks.

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