Instagram revealed this week that it now has more than 200,000 advertisers on the visual social platform. What's striking about this figure is that the Facebook-owned app only opened its advertising to all marketers about five months ago. (Only a limited number of marketers were allowed to run promos before October.)
To accomplish the feat, Instagram has made a handful of key moves. It's opened its ads to 200 markets, established dozens of marketing-vendor partnerships, introduced longer-form video ads and carousel ads, and expanded its action-based ad options such as app-install ads, "Shop Now" and "Learn More" buttons. The formats have attracted big names like Hollister, Taco Bell and Mercedes-Benz, while also drawing the business of startups such as iCitizen and Chatbooks.