LinkedIn jumps on the ad bandwagon

LinkedIn is now letting businesses target ads based on companies they're actually trying to sell to.

On Tuesday, the company announced that marketers running native ads through Sponsored Updates or Sponsored InMail campaigns can target user profiles based on a list of companies they want to reach with specific products or other sales.

The feature, which is appropriately named LinkedIn Account Targeting, allows marketers to provide a list of as many as 30,000 companies they want to target in a campaign. LinkedIn then checks to see which of those are among the 8 million companies on the platform before targeting their pages, as well as the profiles of people at those companies that match certain criteria such as job duties and seniority.

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