M&M’s – anything but an OAP as it hits 75

As you read this, M&M's—the best-selling candy in America, the treat that Mars makes 400 million of every day, and the milk chocolate that melts in your mouth and not in your hand—is marking its 75th birthday.

So how has a simple treat like M&M's prospered for so long? According to Berta De Pablos-Barbier, Mars' North American vp of marketing, the answer is, well, marketing. "M&M's is a brand that's always adapted to the trends of the times," she said, "adopting variations to keep the consumer interested."

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