Facebook canvas: is it any good?

So Facebook's new advertising format, Canvas, has been live for a few weeks now, and some results are starting to come in. Dubbed 'instant articles for brands', canvas ads are intended to immerse the viewer in the ad, with full screen video and images that feel like 360 videos as more is revealed when you tilt your phone left or right. The results so far suggest Canvas ads are 50% more effective than standard ad buys, and Facebook charges the same amount for both. Have you seen any good examples? We'd love to hear your thoughts.

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