Nicolas Winding Refn shoots high-budget 360 films for Hennessy XO

Luxury whisky brand Hennesy XO has paired up with (Drive director) Nicolas Winding Refn to make some rather other-worldly advertising.

The team made a 360º experience, a normal-play directors cut and released behind-the-scenes footage, also in 360º. This behind-the-scenes work was particularly cool to click around, exploring how such surrealist effects were achieved.

The films are highly conceptual and reminiscent of perfume advertising, with various world's designed to highlight Whisky's tasting notes.

Watch the films here