Viral Campaign Of The Week: Louise Delage

Instagram celebrities – they’re just like everybody else. Except they have perfectly frothed coffee, wonderful outfits, a constant stream of exotic holidays – and in the case of Louise Delange, a drinking problem. This incredible campaign by French agency Francine Framboise highlighted the problems we don’t see, even when we’re watching every little aspect of someone’s life. It also showed off the capabilities of Instagram as an emotive storytelling platform.