The perfect gift depends on the recipient. It’s a simple truth that eBay has smartly played up in its new holiday campaign. Titled “The Giver”, the 30-second centerpiece spot focuses on the range of personalised items available via the online marketplace. The message – around the thoughtfulness of giving – is clear, and based on an insight that should be strong enough in its own right to get consumers heading in the right direction. As the brand’s first national holiday TV ads in nearly two years, it appears to have been worth the wait. Read more on Adweek.