Snapchat launches group messaging functionality

While this is possibly ‘old’ news by industry standards, it is still very relevant and worth bearing in mind moving into 2017. In mid-December Snapchat quietly launched ‘group’ chat functionality which, on the surface of it, isn’t groundbreaking but when put into context of the platforms +100m active regular users it becomes much more important. The effect: conversation migration to Snapchat, solidified engagement & even more daily users as people drag their friends into the mix.