Consumers officially care about VR

Virtual reality. Will it or won’t it? The question of whether it will become a mainstream medium has been hotly debated, and the majority of people haven’t yet had a chance to even try it. Now, a Nielsen survey of 8,000 consumers found that many might actually be more ready for VR than some might have guessed. According to the report released today by Nielsen’s Media Lab, nearly a quarter (24 percent) said they will likely use or purchase VR in the next year. Another 20 percent said that they don’t plan to try it, but expressed increased interest after learning just a little about the basics. For those planning, and brands who have already begun investing in the space, this is great news.