now you see it, now you don’t

Earlier this week Instagram launched a live video feature to its stories. Unlike Periscope and Facebook’s real-time functionality, Instagram is encouraging genuine content from its users by disappearing the videos once the ‘live session’ has been ended. Along with adding live video, Instagram is also adding disappearing photo and video messages on the platform with direct messages to friends and groups. In yet another steal from Snapchat, the app says the update will help users share in a “spontaneous, pressure-free way.” Since it updated its direct message feature last year, Instagram said the number of people using them each month has grown from 80 million to 300 million.