JW Marriott explores beyond typical travel commercials

In an effort to move away from creating adverts that interrupt consumers’ viewing experiences, JW Marriot wants to become what they are interested in instead. Celebrity Bill Rancic will host a branded travel series for the hotel chain, titled ‘Open Invitation’. The series will highlight some of the JW Marriott properties, one of Marriott’s 30 brands around the world. He’ll give viewers a look at the cities themselves, paying close attention to the food and the people. People can watch the series on an exclusive multichannel digital distribution system including YouTube, Marriott’s website,