Reebok is a partner for life

Reebok's new campaign tells us we have a finite amount of days to enjoy this planet; to honour the body we've been given.

Perhaps an ever-so-slightly morbid message, it works well to instil a sense of urgency and subtly suggest that Reebok will be there for you on every single one of your remaining days.

Speaking of remaining days, a campaign website works that number out for you, in that ever-so-slightly morbid way I mentioned earlier.

Morbid or not, I'm thinking about going for a run this weekend…

25,915 Days