It's a common problem: when buying clothes online, how do you know if they'll fit? The solution: you buy a few different sizes and send half of them back.
That's hassle for the customer, and unpredictable cash flow for the company.
So AYR now lets its customers buy 3 pairs of jeans for just a dollar each, to try. Then you get charged the difference for the ones you keep, and send the others back. Simple… and smart for both sides.