Radiohead have begun rolling out new releases. And to ensure the whole world was watching, they said… absolutely nothing.
In fact they went one step further, deleting everything from their social profiles, setting white profile pictures. This sparked panicked worry among fans, before a single, cryptic clip of a cartoon crow was released on Instagram. The fact it stood there alone, made it stand out a lot more than it would have done amongst a mass of other 'stuff'. This led to delighted intrigue among fans and a huge reaction to the launch on social media when it finally came.