Top 10 VR concepts of 2016

Virtual reality is increasingly giving us new worlds to play with, and the past year has given brands unbounded opportunity to flex their creative muscle in the virtual sphere. From school ‘bus rides’ to Mars and the dreams of Dali, to the refugee crisis and flying bikes from a Korean beauty brand, here are some of the best VR ideas in marketing – some of which didn’t even require the delightful bulky headset.