The energy drink brand that transformed itself into a cultural powerhouse, has demonstrated once again how to nail it when targeting a subculture.
This site is a game, in which you must guess the album art for a given title, choosing from two decreasingly pixelated options. The game format is nothing new (it's been on Have I got News For You for years). So what makes this site special? The sheer style of the thing! It feels new—modern and straight out of 2016. There's nothing retro about it, nothing clichéd, or overly complicated. It's simple to use and involving from the get go. And there's one logo, and it's at the bottom—the url tells you it's from RedBull, then they let you get on and enjoy yourself.