If there’s anything the American election is proving – it’s just how divided as a nation they are. The grey space that existed a few yers ago has pretty much disappeared. But the prime advertising spots have not. Debates and political coverage still draw in huge amount of viewers, which leaves brands with a three options when it comes to their advertising message:
- Pick a side, and possibly alienate half your audience
- Ignore politics altogether, and go unnoticed.
- Do a Switzerland, and go neutral.
Well, Jeep has plaited their hair, pulled up their socks and learnt how to Yodel – they’re neutral – and doing it’s working.