In Twitter’s attempt to overhaul it’s core product, it wasn’t a surprise for Vine to be one of the first features to be cut. Its looping 6-second clips gradually became a popular format for sports highlights, visual effects, and comedy in 2013. And yet Vine never became the destination that Twitter had hoped for. Its co-founders gradually quit, and Twitter was slow to invest in the property.
The launch of video on Instagram in 2013 blunted its growth,