Making Money Off Mailers

Listicle-loving Buzzfeed is just one of the many digital publishers on the hunt for new streams of revenue – and it looks like they might have found one. Their latest trial? Monetising their bi-monthly Gift Guide newsletter. By customising what their readers want to see based on their personality, and relying on holiday-specific items -they’re offering their consumers a helpful service that they actually want to use, while pulling in a few more pounds for themselves.