AirBnB’s most successful campaigns

AirBnb CMO, Jonathan Mildenhall, talks to Adweek about the brand's unparalleled success at Cannes this year. The campaigns discussed nicely illustrate the power of big, romantic ideas in building a brand. Paired with, as Jonathan quite rightly puts it, "exquisite" executions as seen in Van Gogh's bedroom, unforgettable campaigns are created, from the simplest of thoughts. Jonathan goes on to explain how all of this is ultimately intended to ensure that conversations around the brand remain, on the whole, positive: spend more time doing nice stuff than talking about yourself, and people will likely like you.

Watch the interview on Adweek