The site uses interactive video to tell the story of how Hennesy's Cognac is made. "We wanted to make people feel that notion of creating something from nothing", said producer Justin Durazzo. We've all seen this kind of thing before, and yet somehow this is so, so much better. I think that's down to the level of detail and craft in the production.
Director Ben Tricklebank was brought on board to help achieve this, the perfect man for the job. He and the team have created audio and visuals that are so brilliantly detailed in their design, using various skilled and innovative techniques to do so, producing an end result that really does mirror the bottle of spirit that it's peddling, and fully embodying the message: "Harmony mastered from chaos".