"To drink beer you must be bold! You must be brave! You must be sweaty! You must have won a football game! On a boat!”
It feels like every beer ad is currently trying to up the ante, to be more extreme than the last. Which is why this ad from Home Beer manages to actually do what all those others just attempt – it refreshes. It’s hip without being hipster and dry without being droll. It’s the trend of simple and honest advertising winning people over once again.