San Miguel inspires humans with ‘Life-Rich’ List

Beer brand San Miguel has launched an integrated marketing campaign in partnership with the Discovery Channel, compiling a list of 20 men and women around the globe with aspirational stories.

The 20 stories will form The San Miguel Rich List, and content on these individuals will be delivered in a number of forms – including on social channels and a specially created Discovery Channel website, advertorials and a printed supplement in The Guardian, and on the brewer's website.

Read more on Campaign Live