Snapchat Is About to Get Less Raw — And Way More Addictive

At a time when its social networking rivals are racing to promote more real-time sharing, Snapchat is turning its attention to the past. Yesterday, the company introduced Memories, a way of saving and sharing old snaps in a private archive inside the main app. It’s a living, social camera roll in which photos and videos can be organised, edited, and shared long after they are taken. The introduction of Memories represents a significant shift for the famously ephemeral Snapchat — and reflects the app’s growing status as the default camera for millions of users.

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