You Land. Featuring You.

"Wow, you pixelate nicely! Choose your branded video game."

With this game website designed to earn attention for three of the brand's body washes, 'Legend', 'Swagger' and 'Timber', Old Spice takes a leaf out of Newcastle Brown's 'honesty is the best policy' TOV document, with this unashamed "branded video game".

This style of tongue-in-cheek tone-of-voice is becoming more and more popular among brands targeting those savvy millennials. Another great example is from drink brand Oasis, who run a poster campaign with copy like "It's summer. You're thirsty. We've got sales targets. Oasis. Refreshing Stuff." And how refreshing it is.

Play your game