How a home improvement company became hip

 

When millennials are unironically commenting “You da real OG” on your branded video – you’ve struck Social Media gold. And if you’re a home improvement company, well… What’s above gold?

Enter Lowe’s: Early adopters of Vine, Pinterest and Snapchat – their content continues to garner them success with millennials. While other brands are condescending, or contrived – Lowe’s talks to their fanbase in a way that’s rewarding. They are, somehow, making home improvement hip.

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