The challenge for professional photographers to capture stand-out photography at the Olympic games is more real than ever when everyone – from Olympic athletes to the millions of fans – is making the memories themselves.
Enter Getty Images. To keep one step ahead of the smartphone masses, they’re using new technology to capture angles and views that no phone can compete with.
Think underwater cameras for swimming, overhead robot cameras to capture gymnastics and other stadium sports, and 360-degree cameras to create immersive photography that works on VR headsets like the Gear 360.
The result? A unique twist on flips from the likes of Simone Biles and a different view on how Michael Phelps dominates in the pool. Take that, smartphone.
Read more at Recode.